Eric Schmidt the chairman of Google has written an op-ed piece for the BBC talking up artificial intelligence.
He said that much of Google’s focus as a company has shifted to artificial intelligence, with projects such as Google Now embodying the company’s aim of using a computer to work out what humans need before even they know.
However Schmidt said that Apple still has not got the hang of this with its Apple Music project.
Apple employs real DJs who curate what is heard, something that Schmidt thinks is so ten years ago.
He said: “A decade ago, to launch a digital music service, you probably would have enlisted a handful of elite taste-makers to pick the hottest new music.
“Today, you’re much better off building a smart system that can learn from the real world – what actual listeners are most likely to like next – and help you predict who and where the next Adele might be.
“As a bonus, it’s a much less elitist taste-making process – much more democratic – allowing everyone to discover the next big star through our own collective tastes and not through the individual preferences of a select few.”
To be fair to Apple, Google is not close to producing a music service that can guess what you want to hear. It is easier for old-farts like me who don’t listen to anything that has been created in the last ten years. Google AI just deletes popular beat combo artists like Justin Bieber, Miley Cyrus, Nicki Minaj, Lil’ Wayne, Taylor Swift, Selena Gomez, Rihanna and Kanye West.