Apple gets Coherent directions


Fruity cargo cult Apple has been a bit lost when it comes to mapping, so it is not surprising that it needs a bit of help.

Apparently Jobs’ Mob has written a cheque for Coherent Navigation, a Bay Area global positioning company.

Apple has politely told hacks interested in the buyout to get lost, saying the company buys smaller technology companies from time to time, and generally does not discuss its glorious purpose or plans

Founded in 2008, Coherent Navigation was a small firm that focused on creating commercial navigation services based on partnerships with companies like Boeing and Iridium, the satellite network operator.

It worked on high-precision navigation systems, technology that is far stronger than many consumer-grade global positioning systems. That’s certainly better than anything that Apple has now, which often cannot find its own Apple stores.

Coherent Navigation has also worked on autonomous navigation and robotics projects, according to previous company job listings, as well as projects for the Defence Department.

The acquisition is another in a string of location technology service acquisitions made by Apple over the past six years. The buying of Placebase, a small mapping service, in 2009 represented Apple’s transition to building its own mapping technology. Over the following years, Apple bought a string of companies in much the same vein, including Locationary and Hopstop.

The idea was to get away from Google Maps but the result was often deeply embarrassing. Still with better technology in its iron fist things can only get better.