Apple crumbles after Swift attacks

Swift - Wikimedia CommonsThe mighty marketing engine that is Apple was forced to eat humble pie after a minor pop star said she wasn’t happy with the company giving away her music for free.

Taylor Swift, a US crooner, penned a note to Apple saying there was no way she’d let Apple stream her music in a three month free trial the computing company is offering with Apple Pay.

That led to a frenzied situation at Apple Central in Cupertino with its top music executive saying it respected her and independent artists and grinding the gears as it performed a massive u-turn.

Swift said in an open letter to Apple that three months is a long time to go without being paid. It was “unfair” for people to work for nothing.

She said: “We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”

Apple crumbled at the idea it would be considered as unhip by people playing in popular beat combos and gave in without a fight.