Amazon UK takes on Tesco and Waitrose

Jeff Bezos, Amazon - pic Wikimedia CommonsAmazon has introduced a grocery service in the UK but right now it is only offering packaged items and not fresh food.

In the USA, Amazon already operates a service called Fresh which is a bit more ambitious than its UK counterpart.

Amazon is calling the service “Pantry” and is available for Amazon Prime members, selling drink, food, baby stuff and other items.

The firm lets people fill up a 20Kg Pantry box for £2.99 for the first box.

The online grocery business is highly competitive with Sainsbury’s, Tesco, Morrisons, Waitrose and others competing for the home delivery business.

Prime Now already exists in London and Birmingham – that offers a one hour delivery for certain postcodes and Amazon is set to roll out that service to other cities in the future.

* Earlier this week Jeff Bezos, the CEO of Amazon (pictured), was named by Bloomberg as the world’s fourth richest man.