Marco Arment, a programmer who made the Peace ad-blocking app for iPhones saw his software rise from nowhere to being the number one paid app on the store.
It allows users to read online content — but strip out the ads. This is pretty much like ad-bloc which has been around forever, so we can’t see what the fuss is about.
However media companies are furious because it prevents them from stopping you from reading their web pages with annoying adverts which take up all the screen and you have to click to close.
“Achieving this much success with Peace just doesn’t feel good, which I didn’t anticipate, but probably should have. Ad blockers come with an important asterisk: While they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit,” the developer wrote on his blog.
If you bought Peace, the developer is providing guidance on how to get your money back. “Even though I’m ‘winning,’ I’ve enjoyed none of it. That’s why I’m withdrawing from the market,” the developer wrote on his blog. d-blocker.
It is not as if he was the only advertising blocker software maker and there are shedloads out there. If media companies wanted to stop this sort of rubbish they should bring out less intrusive advertising.