There’s more browsing on mobiles than PCs

mobileInternet usage by mobile and tablet exceeded desktop worldwide for the first time in October according to web analytics company StatCounter

The StatCounter beancounters found that mobile and tablet devices accounted for 51.3 percent of internet usage worldwide in October compared to 48.7 percent by desktop.

“This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not,” commented Aodhan Cullen, CEO, StatCounter.

“Mobile compatibility is increasingly important not just because of growing traffic but because Google favours mobile friendly websites for its mobile search results.” He pointed out that Google recently launched a tool where businesses can test their website mobile performance.

Despite the rapid growth of mobile devices, desktop is still the primary mode of internet usage in mature markets such as the US and UK.

However, Cullen warned, “Post-Brexit, UK businesses should be aware, as they look to increase trade outside the EU, that India for example has over 75% internet usage through mobile devices.”

In the UK desktop is on 55.6 per cent  with mobile and tablet on 44.4 per cent .

In the US desktop still accounts for 58 per cent  of internet usage compared to 42 per cent for mobile and tablet.