For those who came in late, Samsung stopped producing its Note 7 after a recall failed to stop the phones overheating. Now Apple’s free PR units based at newspapers like the New York Times re wading in claiming that Samsung’s goods are dangerous because it could not identify the fault.
The Times coverage was deliberately “inflammatory” making shedloads of references to the phones “exploding” or “blowing up” when in the only cases where the fault appeared the phones melted.
But even while the Times was saying that, it had to admit that it was not that Samsung did not know what caused the problem, simply that it was refusing to tell anyone the cause. This is a slightly different issue. One can imagine a whinging Apple fanboy hack talking to Samsung PR and threatening that if Samsung does not spill the beans he will write a story saying that Samsung does not know the cause of the overheating.
The Times went even further and suggested that no one should buy Samsung goods because they all might develop faults. That should teach them for stomping on Apple’s turf.
What is more likely is that Samsung does know the cause, and it is somewhat terminal for its design teams.
Phone Arena found some specs which were from the Korean safety body which examined the first phones to overheat. They found that the battery was too big and the thin design was pushing all the thin metal frame onto the battery. The second battery was smaller but the design was still pressing against it and so the problem had not gone away.
Samsung could not change the design or the battery and therefore had to recall the lot.
What is more surprising is that Phone Arena’s story has been ignored by the Tame Apple Press as it falls over itself to promote the iPhone 7 against all rivals. It is true that Samsung did stuff up, the Note’s problems should have been spotted long before it got into the shops. When the first faults appeared it was logical to think that it was the oversized battery, but they should have checked the design was not a factor.
However, it is equally difficult to see how any phone maker could have done much that was different and it is certainly not fair that the Tame Apple Press are behaving like tossers.