Samsung trials phone upgrade programme

mobileSamsung is trailing a phone upgrade programme in South Korea this week that will allow subscribers to switch to a new premium handset every 12 months.

Customers seeking to buy one of two Galaxy S7 models that go on sale can sign up for the programme on a 24-month instalment plan offered through Samsung Card.

Subscribers would pay a monthly fee of $6.35 in addition to the cost of the device and can upgrade to a new Galaxy S or Galaxy Note smartphone after a year in exchange for the original device they purchased.

The move is seen as part of a cunning plan by Samsung to counter slowing global market growth by coaxing consumers to replace their handsets quicker. Apple already has a similar programme in the United States last year.

Samsung has launched an upgrade programme in Blighty to test the scheme on western markets but still has not said if it is going to go worldwide yet.