It had been expected. Samsung recently bought Viv Labs, a firm run by a co-creator of Apple Siri voice assistant. Samsung plans to integrate the outfit’s AI platform, called Viv, into the Galaxy smartphones and expand voice-assistant services to home appliances and wearable technology devices.
Samsung wants its Galaxy S8 to help revive smartphone momentum after scrapping the fire-prone Galaxy Note 7. Investors and analysts say the Galaxy S8 must be a strong device for Samsung to win back customers and revive earnings momentum.
Samsung did not comment on what types of services would be offered through the AI assistant that will be launched on the Galaxy S8, which is expected to go on sale early next year. It said the AI assistant would allow customers to easily use third-party services.
Samsung Executive Vice President Rhee Injong said that developers can attach and upload services to Samsung’s AI.
“Even if Samsung doesn’t do anything on its own, the more services that get attached the smarter this agent will get, learn more new services and provide them to end-users with ease,” he said.
Google is widely considered to be the leader in AI, but Amazon, Microsoft and Apple have offerings which are include voice-powered digital assistants.