Nearly four in ten UK households bought a tablet

tabletNearly 40 per cent of UK households bought a tablet last year, despite the fact that they didn’t really know what to do with one.

The statistic, compiled by the Internet Advertising Bureau suggests that the average number of internet connected devices in each house is up to 7.4.

Smartphones are the most commonly owned connected gadget, followed by laptops and tablets, according to research from the UK. Games consoles, desktop computers and smart TVs were also likely to be found within British homes. One fifth of UK households own two tablets, while 11 per cent own three or more, the study found.

However the writing appears to be on the wall for the tablet.  The percentage of customers planning to buy a tablet has fallen from 44 percent in 2014 to 38 percent this year, a separate set of research from Accenture found.

The two figures side by side suggest that people who bought a tablet did not use it much and when they came to buy something else they went for ‘phablets’ instead,

John Curran, managing director, Accenture’s Communications, Media and Technology group said that phablets were grabbing centre stage because a growing number of consumers prefer the screen size and resolution to that of a smartphone.

“This does not mean the tablet market will become inactive, but as consumers’ purchasing plans for mature device categories such as tablets decline, high tech companies will need to replace lost revenues with sales in new categories such as wearable health and fitness monitors.”