Lenovo Moto gives up on smartwatches

WatchOnce touted by the Tame Apple Press as the next big thing in technology, the smartwatch has been a huge disappointment, and now Lenovo Moto has announced that it is throwing in the towel.

Lenovo Moto confirmed that it will not be releasing a new smartwatch for the launch of Android Wear 2.0, due early next year. It had previously said it was not going to bother with another smartwatch in 2016, but it is now saying that it doesn’t plan to put out a new device timed to the arrival of Google’s newest wearable platform.

Shakil Barkat, head of global product development at Moto, said the company doesn’t “see enough pull in the market to put a new smartwatch out now”.

It has not discounted ever making another smartwatch but it will take improvements to the existing technologies before it is considered worthwhile.

“Wearables do not have broad enough appeal for us to continue to build on it year after year,” Barkat said, and indicated that smartwatches and other wearable devices will not be in Moto’s annual device roadmap.

Few companies have updated their smartwatches. Google itself delayed the launch of Android Wear 2 from this autumn to next year. The Moto 360 released in 2015 is expected to receive an update to the new software, but the original model launched in 2014 will not.

Barkat said that wristwatches still have value and there will be a point where they provide value to consumers more than they do today.