Last week, Asustek chairman Jonney Shih hinted that his firm is interested in buying HTC, which has seen some tough times selling its smartphones over the last couple of years.
But HTC has now moved to squash the rumours, and told its investors that such a marriage wasn’t on the cards.
HTC said: “We strongly deny the news. We didn’t contact Asusteck (sic) and will not consider the acquisition. As an international brand, HTC will continue to design…. smart devices.”
That, of course, doesn’t mean that Asustek isn’t interested in the possibility. Nor does it mean that HTC will always spurn the advances of its Taiwanese competitor.
What it may mean is that Jonney Shih hasn’t bought a big enough diamond ring to woo the reluctant maiden.