ZTE has announced its earnings for the year ending 31 December 2010 – ringing in $10.6 billion in revenues, up a worthy 21 percent from 2009.
Net profit sat at $490.74 million, an increase of 32 percent compared to 2009, with basic earnings per share sitting at 0.177.
As we’ve been predicting for some time, ZTE’s global push has paid off with international operations accounting for over half of all operating revenue at 54.18 percent. International operations revenue sat at $5.747 billion.
It has performed particularly well in the US’ and European markets. System products were launched all over the place including Germany, Belgium, Hungary and Austria – with other deals brokered with carriers like France Telecom, MTN of South Africa, America Movil, KPN and Hutchinson.
According to ZTE, its Blade and Light products have performed well in the European markets.
Speaking in London last year, ZTE revealed some of its strategies for aggressive high-growth. It really does want to be the number one brand in the world, and while not quite yet there – being a synonym for budget smartphones rather than the high-end sector as it stands – it won’t be long before its brand gains further ground.
But for its forward looking statement, ZTE says it will aim to increase its presence in both domestic and international markets, and will continue to strike deals with mainstream carriers. It’ll also be focusing on developing LTE markets, and expanding in fixed broadband. And, in its strategy, it includes “high-end smartphones”.
HTC told us at Mobile World Congress that ZTE is no threat – but we’ll see.