The Chinese mobile phone manufacturer, which is yet to be a household name in Europe but is creeping up the charts thanks to an aggressive and expansive strategy, has shipped 28 million handsets globally in the first half of 2010. This represents a significant 40 percent increase year-on-year. It said this was attributed to the increasing demands from international markets, as well as a spike in 3G usage in China and smartphone popularity worldwide.
In the first half of 2010, ZTE had shipped 17 million handsets to markets outside of China, making up 60 percent of total shipments. It said this was an increase of 30 percent year-on-year. For the European market, ZTE recorded a year-on-year increase of 150 percent.
UK sales of ZTE handsets in Q2 2010 exceeded one million units, and sales in France also exceeded one million in the first half of the year. ZTE said the success of the company was due to the fact that it had partnered with top operators in Europe, and received recognition from clients through its work in custom-made Android smartphone handsets.
“In the first half of 2010, ZTE launched nearly 10 types of Android handsets, including the Racer, Link and X850 models which have been adopted by H3G in the UK,” ZTE said.
It won minor victories in Japan, after a collaboration with Softbank to introduce customised handsets for the elderly and a 3G monitor.
ZTE continued to be top dog in China by providing a range of terminal products for China Multimedia Mobile Broadcasting (CMMB) to support China Mobile’s mobile TV interactive services. It said it shipped 11 million handsets in China in the first half of 2010, representing a75 percent year-on-year increase.
ZTE’s flagship U230 handset was also a top seller for China Mobile.