The outfit is the first to heed Steve Jobs‘ call and build a website which is not based around the Flash standard on the rest of the web.
Most web users can use Flash, but owners of Apple’s expensive toy can’t because Steve Jobs has had a spat with Flash.
Virgin’s new Flash-free website will be responsible for bringing in 70 per cent of the company’s $100 million in quarterly revenues.
It replaces a previous version that used Flash and was less than three years old.
The tame Apple press claims that it all goes to show how powerful Apple is in the field of new web development to use open web standards rather than proprietary binary platforms like Flash and Microsoft’s Silverlight.
However there are a shortage of alternatives as the latest versions of HTML5 have not been ratified yet. Virgin says it will move to the new features in HTML5 as the standard is ratified. Until then, company representatives said today’s HTML is “good enough” to do what the company had been using Flash to do on its previous site.
Appleinsider has been trying to come up with reasons why HTML needs to be used instead of Flash. The belief has been that Flash cannot offer touch centric controls.
Adobe is working on pushing out new enhancements to Flash to accommodate touch-centric environments in new content.
Ironically many of the members of the press believe that Jobs’ Mob wants the standard to be more open, when it is more likely that Steve does not want people using free flash games which have not been bought from his digital iTune’s store.