That’s the request from European Telecoms providers who claim the companies are flooding networks with no incentive to cut costs. They want them to help pay for the billions of dollars of network investments needed for their bandwidth-hogging services, such as online videos, music and games.
“Service providers are flooding networks with no incentive” to cut costs, France Telecom Chief Executive Officer Stephane Richard told Bloomberg last month. “It’s necessary to put in place a system of payments by service providers as a function of their use.”
It is thought that as more people access these services and the internet that building bigger networks will become a matter of importance, and at the same time cancel out revenue growth for wireless operators, cutting their return on investment.
Whether Apple and co agree to cough up remains to be seen, but we see a battle longer than the Trojan war ahead.