Sony faces uphill battle with products

If you read  the US press you might think that only Apple makes smartphones and portable gizmos.

However, according to the Wall Street Journal, Sony is apparently “fighting back” developing a new lineup of handheld products, including a smart phone capable of downloading and playing videogames.

Shock horror, the US press says, the outfit is also developing a portable device that shares characteristics of netbooks, electronic-book readers and handheld-game machines. Could it be that Sony is daring to try and take on Apple’s coming iPad tablet?

According to the Wall Street Journal, in a desperate “bid to steal away game-playing iPhone users, Sony announced they will launch a smartphone that can download and play Playstation games”.

It will even copy Jobs’ Mob’s brilliant and innovative online store, the rag reports.

Yep, a company which has made gadgets for years is about to release another batch of them and for some reason it is all being seen as an Apple killer.

What is new about this current range of products is that it will enable Playstation Portable games to be played on a phone, which is something which has been mooted for years.

The Wall Street Journal points out that Sony recently has struggled with portable devices and its mobile phone arm Sony Ericsson, saw global shipments decline 41 percent in 2009.

However then it quotes an analyst, Nobuo Kurahashi, a consumer-electronics analyst at Japanese brokerage Mizuho Investors Securities, who claims that Sony has been squeezed out of the market by the “iPad and other highly capable mobile devices”. Yep, Sony has been pushed out of the market by a product which does not even exist yet but has an Apple logo so it must be successful.

The WSJ trots out the line that the new devices are meant to counter Apple and its “wide range of products” that connect to its iTunes store.

It helpfully provides a list of them and claims that they are eating into the portable-gaming market inhabited by Sony’s PSP, while the iPad tablet is expected to disrupt the “nascent e-reader market where the Sony Reader has already sold one million units”.

However what the WSJ does not say is that while Apple gizmos do quite well in America they are no where near the market leader worldwide unless you are looking at a Jobs’ Mob press release. The iPhone is not the only smart phone in the world and Sony’s problem was that it was too slow to jump onto the move to online communications. The fact it is doing so using Android software seems to make sense. Android is one of the new generation of Mobile OSes which include Windows 7 for mobile which are starting to look jolly good. Windows and Android are not iPhone killers. They are market players in a market that is dominated by Symbian.

Sony’s mobile phone worries were not due to the appearance of the iPhone but because of a world wide slump in handsets which affected almost all phone operators.

As for the iPad, it is a keyboardless netbook which is twice the cost of anything else on the market, with a pointless Operating System. Newspapers should be ashamed if they recommend such a low powered, low technology, over priced, piece of junk to their customers. It is only in the US press which runs on Apple gear that it is assumed that it will be successful.

The iPad might be when newspapers like the WSJ sacrifice its credibility to push Apple’s products for free.