Smartphones boom in India

Indian flagNews might be grim for vendors selling smartphones in already saturated markets, but the good news is that India is showing a sharp increase in sales. And Chinese vendors are benefiting from the surge.

According to market research company IDC, 26.5 million smartphones shipped in India in the second quarter of this year – that’s a rise of 44 percent for the same quarter last year.

But while smartphone sales are on the rise, the overall market for mobile phones fell by six percent in the same quarter.

Chinese vendors have done particularly well, according to IDC research manager Kiran Kumar. These vendors tripled their shipments during the period. He said Vendors such as Lenovo and Xiaomi have expanded their presence.

Lenovo, Xiaomi, Huawei and Gionee took 12 percent of the shipment cake. “As China started to slow down, most vendors from the country have targeted India as the next big growth market for smartphones”.

Their success is because using flash sales through online shops like Flipkart, Snapdeal and Amazon, selling 4G phones at between $100 and $150.

Nevertheless, Samsung stayed as top dog but showed signs of slowing sales. Here’s the IDC pie chart that shows the overall picture.

India smartphone market share Q2 2015