Google executive chairman Eric Schmidt has been consulting his book of spin and decided that all he needs to do to answer critics who claim that Android is fragmented is to change the meaning of the words.
At the CES show, Schmidt was heard saying that rather than there been a fragmentation, which is a bad thing, there has been differentiation, which is a good thing.
He said that differentiation means that you have a choice and the people who are making the phones, they’re going to compete on their view of innovation, and they’re going to try and convince you that theirs is better than somebody else’s.
However, fragmentation means that you have an app and it runs on one device but not the other. Are you following this?
We wonder, then, why Google is trying to get people to move away from the more “differentiated” versions and on to Ice Cream Sandwich.
It will have its work cut out for it. Currently Ice Cream Sandwich only works on 0.6 percent of phones while over half run on Gingerbread and 30 percent are running on Froyo.
But Schmidt seems to think that this level of fragmentation is not bad, his thinking that it’s not important that everyone has the same experience with Android.
He said that it was not important that everyone uses the same interface. People are free to make the necessary changes and if you don’t like it you can buy the phone from someone else.
Schmidt claimed that what people really want is an interoperable ecosystem of apps. Actually most people want a pile of cash, sex, food and booze. Interoperable apps is not something that is high on most people’s wish list.