Samsung thanks Apple

Steve Jobs’ obsession with getting Samsung’s Galaxy Tab off the shelves using legal means may have backfired and helped establish the gizmo as a potential iPad rival.

Samsung Australia’s mobile chief Tyler McGee says that far from killing its Galaxy Tab 10.1, Apple’s court case made the product a “household name” and a must have piece of kit.

Apple managed to get the tablet banned in Australia claiming that it had stolen Apple’s ideas but the case was chucked out on appeal.

In an interview with the Sydney Morning Herald McGee said Apple’s lawsuit was the best marketing Samsung could hope for.

McGee said that until the case the public perception was that there was no rival to the iPad. The case made it clear that not only was there a rival which could match the iPad, Apple was really worried about it.

He said that the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would’ve been based on the investment Samsung would’ve put into it from a marketing perspective.

McGee said that he is now faced with trying to bring as many units as he can to satisfy Christmas demand. But he warned “there will probably be short supply.”

So it looks like Apple’s obsession with sinking the Galaxy Tab is proving to be one of the biggest own goals in technology.