Samsung plumps for smartphones with Windows Phone 7

Samsung said it will be using using the Windows Phone 7 platform and related app software for its new smartphone range.

The company said that it plans to launch several Windows Phone 7 devices this year in Europe, the US, and Asia.

According to the short and sweet announcement, Samsung’s Windows Phone 7 smartphones will combine the latest hardware design and technology. The news comes as no surprise to the tech industry as the company announced a WP7 phone at an event in March.

The company said the new range of phones will take bits from Microsoft’s portfolio such as Xbox LIVE, Office, Zune, Windows Live and Bing

 “For years, Samsung has been a key partner in bringing new Windows phones to customers all over the world,” said Steve Guggenheimer, corporate vice president, OEM Division at Microsoft.  “Windows Phone 7 is an important release and we look forward to deepening our collaboration with Samsung on mobile devices and beyond, with our multi-screen strategy.”

Simon Stanford, head of mobile, Samsung UK and Ireland said: “The addition of Windows Phone 7 devices to Samsung’s smartphone portfolio is a significant milestone. Samsung’s new Windows Phone 7 based smartphones will play a key role in reinforcing Samsung’s leadership in the smartphone market and commitment to providing a range of devices across a variety of platforms.”