It said today that it will give away so-called premium apps worth more than $100 to its disgruntled customers “as an expression of appreciation”. The give-away starts this Wednesday and carries on for four weeks after.
So if you really want SIMS3, Texas Hold’em Poker 2, Bubble Bash 2, iSpeech Translator Pro, Nobex Radio Premium and Shazam Encore, well through the bountiful RIM, you can have them.
Perhaps more importantly, RIM is also giving something away to the precious gem that is its corporate user base. They will get one month of free technical support and if they haven’t already got technical support, they can have a free month trial of its enhanced support service.
Co-CEO Mike Lazaridis had this to say: “We have apologised to our customers and we will work tirelessly to restore their confidence. We are taking immediate and aggressive steps to help prevent something like this from happening again.”
It might be a little late for that, we’d tentatively suggest.