Pokemon Go had the shelf life of fresh milk

Pokemon Go hands onAs far as fads go, Pokemon Go has to be one of the shortest lived ones we have seen.

While Pokémon GO has inspired a massive boost in merchandise and game sales, interest in the actual game is falling fast.  The paying population of the game is now down by 79 percent from its mid-July peak. It’s still easily the most profitable mobile app in the US, but that is not really saying much.

According to analysts at Slice Intelligence, at its peak Pokémon GO inspired twice as many people as normal to spend money on mobile games, but that’s now returned to normal.

But Pokémon GO still accounts for 28 percent  of all money spent on mobile games in America, bringing in six times more than nearest rival Candy Crush Saga.

It is not clear if Pokémon GO will continue to decline or if it follows Candy Crush Saga, it remains highly popular but just at a lower level than before. Our guess is that it will not.

Most analysts think that a cold winter will finish the game off completely. Wandering around the countryside is going to lose some of its appeal through snow drifts.