According to an annual digital entertainment survey by law specialists at Wiggin, the growing popularity with tablets and e-readers is seeing a piracy surge among older women.
Of the frugal lot, one in eight women over 35 have discovered infringing copyright is cheaper than paying a couple of bob a book. It’s only one in 20 women over the age of 35 who admitted to Wiggin firing up uTorrent to score illegal music.
29 percent of total e-book owners said they’d downloaded unlicensed copies, while 36 percent of tablet owners said the same, reports the Telegraph.
While it may not be a front-page shocka that there’s a contingent who want something for nothing, Wiggin highlights that it is nonetheless a change in behaviour. The younger generations are more web-savvy and into copying Rihanna albums onto their hard drives but until now there hadn’t been a noted increase in piracy among older generations.
It raises interesting questions for the already-rather-miffed traditional publishing industry. Some publishers have struggled to come to terms with the un-printed form, while others have sneakily embraced it and bypassed contracts in the process.
Pirated works, though, will be bad news for both – and there’s every possibility the written word will have to adapt to an increasingly instant digital age.
Then again there are the archaic naysayers, of which there are many, who prefer a tea-stained bookmark to the uncharasmatic Kindle’s automatic page memory.
Wiggin’s survey, which examines consumer behaviour, also found that plenty of consumers are interested in those much touted toys the iPad and the Kindle. Both have endured successful marketing campaigns and will continue to reinvent themselves until every bookshelf in the nation begins to resemble a cynical minimalist piece in the Tate Modern called No:Books.
Anecdotally: A friend of TechEye’s recently holidayed in Croatia where a family was keen to scoff at the Luddites carrying, shock, actual paper books. But we suppose it’s good for trees and that.