Nokia and HTC declare war

Nokia did its level best to rain on HTC’s smartphone launch parade by issuing a “survival kit” for journalists after HTC launched its new phone range on the day of Nokia’s World conference.

 

HTC unveiled Desire HD and Desire Z smartphone coinciding with Nokia’s big promo event in London. HTC sent buses to Nokia World to steal journalists to its event.

 

This prompted Nokia to retaliate by distributing a lunch box which it called the “HTC press conference survival kit”.  It had an “HTC sandwich” which was ham, tomato and cheese ” not the most exciting sandwich”, an energy bar “in case you need a boost”, a giant foam Nokia finger “to use during the Q&A”, a pen and a pad “for doodling”and ear plugs and an eye mask “in case you feel snoozy”.

 

If the handbags at dawn fight at Nokia World was not enough, Nokia sent people to HTC’s press conference holding Nokia balloons which said “I know where i’m going with Nokia’s Ovi Maps”.

 

Nokia has a lot to be spooked about. The Desire HD is an update to the original Desire launched earlier this year, which wiped the floor with the iPhone 3GS.

 

It has Android 2.2 a 4.3-inch touchscreen display, an 8-megapixel camera, 720p video recording, a 1GHz processor, an aluminium unibody shell and Dolby/SRS sound support.

 

The Desire Z, includes a 3.7-inch touchscreen, 1GHz processor, 5-megapixel camera and a slide-out QWERTY keyboard.

 

Nokia unveiled three new handset models, the C6, C7 and E7. It also had to field questions about why its senior staff were abandoning the company when sales were slumping.