Intel is having a hell of a job getting its foot in the door of the mobile market and appears to have found a way through a deal with Motorola Mobility.
The pair announced a multiyear, multidevice partnership in which Motorola would use Intel’s processors to power its Android products. If this sounds familiar it’s a similar strategy adopted by Microsoft with Nokia. Both were locked out of mobile and both signed deals with hardware manufactures to push their products.
It’s not clear what the first fruits of the deal will be. Some think it will be a tablet, but it is probably more likely to be a smartphone. Motorola CEO Sanjay Jha said that Intel was heading in the right direction.
His comments are a little odd because until now, Jha has been a big fan of Qualcomm’s Snapdragon processor. This is hardly surprising as he was in charge of the development of the Snapdragon family of processors when he worked for Qualcomm under CEO Paul Jacobs.
Motorola has been slower to shove Snapdragon under the bonnet of many of its phones, which has also puzzled many given Jha’s background.
Rather than selecting Intel on the basis of technology, it seems that Motorola wants to diversify its suppliers away from its Qualcomm and Texas Instruments chums. Intel is arguably a logical choice because it does have new mobile technology on the way.
But the deal, which will see Intel and Motorola collaborating on hardware, software and services to build mobile gadgets with long battery life, speedy application performance and better imaging and video capabilities, places both in an interesting position now that Google wants Motorola under its wing.
Google is waiting to see if it will be allowed to buy the Android OEM, and the new deal will mean that Intel will have its foot in the door to produce Atom based tablets. Jha told CNET that the future mobile technology from Chipzilla is promising.
He especially likes the fin structure of Intel’s new transistors. He thinks the idea could lead to the creation of more powerful and efficient chips.