Subscriptions to TV services on mobile phones in the Asia Pacific region are expected to grow to 95 million by 2014, according to a new report by Research and Markets.
The study, entitled Worldwide Cellular and Broadcast Mobile TV, sees Asia Pacific leading the mobile TV subscription market, delivered over 3G networks, which the report labelled as a “niche service”.
Despite the limited scope of the service, it is expected to make a fortune for the industry, with subscription revenue rising to $15 billion over the next four years. India and China are seen as the biggest contributors to this growth, but the entire region will see faster growth than other areas in the world.
Latin America is also seeing strong growth, with a massive 800 percent increase in digital mobile subscribers over the course of this year.
The report also found that mobile TV broadcasting standards are nowhere near universal, with the CMMB, ISDB-T, ATSC-M/H, DVB-H, MediafloFLO and DMB standards utilised in fragmented fashion in different geographical regions.
As the 3G market grows Research and Markets forecasts that mobile TV subscription services will also boom. The introduction of a wide range of smartphones, including some at significantly lower prices than their famous brothers, is also a contributing factor to the uptake, as older phones were incapable of offering an enjoyable mobile TV service.