While most think that Apple will never recover from being over-taken by Android system, others were less than convinced that Microsoft will ever be able to overtake Cupertino to be ranked as the number two operating system.
Lam claimed that the Lumia 900 and its successors will help Microsoft to reclaim its No. 2 ranking in smartphone operating system market share by 2015.
IHS estimates Windows Phone’s market share is at two percent of all smartphones shipped in 2011, but Lam believes that will rise to 16.7 percent within three years. This will place Microsoft’s smartphone platform slightly ahead of the firm’s projections for Apple’s iOS, but behind those for Android.
The reason will be the fact that Nokia is pushing the OS and it will do well. Lam thought that its share would level off as more manufacturers get a little more aggressive.
Lam praises the Lumia 900’s features and Nokia’s brazen decision to elbow its way into the US smartphone market. He does not say how Microsoft and the Finnish former rubber boot make will topple its competition.
The report does mention that Nokia appeared to be hitting Microsoft’s business/enterprise sales channels to appeal to corporate customers in the region. This will give Nokia a foot in the door of the enterprise sector.
This area has been targeted by RIM in the past, but that audience is starting to slide. However, to make a difference, Microsoft still has to take on the might of Apple’s marketing and steal a big slice of the consumer market.