Tablets have passed PC growth for the first time in the Middle East and Africa region, according to IDC data.
Tablet shipments for the quarter were up an enormous 208 percent year on year – managing 2.79 million units. By vendor, Apple was on top, but the Android OS was to thank for the most growth – grabbing 2 million of the total. Windows OS did not gain much traction.
IDC Middle East, Africa and Turkey analyst Victoria Mendes said Apple’s iPad mini launch did not stop the company losing share to Android, particularly as customers in the region were cost conscious. But this could be somewhat offset by an expected Apple launch before the end of 2013.
Apple’s market share for the second quarter, 2013, was 24.44 percent – with Samsung not far behind at 22.48 percent. Next of the typical big brands were Lenovo, Asustek, and Acer, although other brannd tablets took a formidable 40.82 percent of the whole market.
This is in line with Mendes’ insistence that low cost tablets are spurring demand in the region – whether they’re from the expected multinationals or from other APAC brands.
“The main focus of every vendor now is to secure its position in the market by grabbing the biggest share possible from the two tablet giants of Apple and Samsung,” Mendes said.