The fruity cargo cult Apple has apparently taken its much hyped watch vapourware to manufacturing.
For years people have been saying that Apple was going to make a smartwatch and while rivals have already gone to market with their versions, the Jobs’ Mob version has been nowhere to be seen.
According to a report emanating from the China Times, Apple’s Chinese supply chain has begun churning out iWatch units in what is being termed as small quantities.
The article claims that this is in preparation for a launch some time in the second half of 2014. It says that up to three million devices will ship in the second quarter of the year, with production ramping up to 14 or 15 million by the end of the third quarter. The report points to earlier rumours of 65 million units to be shipped in 2014.
If that is the case then this is going to be Apple’s biggest lemon in history. Smartwatches are retro technology which has only found a use among exercise nuts who use it to measure their heart rates. Apple will have to come up with something that is completely new for it to break that mould and at the moment game changing tech is not out there yet.
The report said that the iWatch will be built using system-in-package modules (SiPs) rather than the usual printed circuit boards (PCBs). This means that its various chips will be built into a single module, which will in turn let Apple cram in multiple sensors for things like its expected fitness and biometric-tracking capabilities. This will save a lot of space, but it is still not going to mean any ground-breaking tech.
A recently revealed patent for an Apple wristwatch also suggests that the iWatch will feature a camera and a curved display, as well as mobile network connectivity.
The word on the street is that queues of fanboys who buy everything Apple makes regardless if it is good or not will be forming for the iWatch in September. This will fit in with the new iPhone 6 which will have the same size screen as every other flagship smartphone out there.
The thought is that Apple’s smartwatch should link up with the phone and then… well nothing really it will just link up to the phone.
Microsoft may say that its future lies in devices and services, but at the moment it’s losing big in the devices market: $300 million and counting for the Surface in the last nine months. And the more Surfaces it sells, the more money it loses. Is this any way to turn around a company’s mobile strategy?