iOS 7 feature to track users

You’d think Apple would have learnt its lesson about tracking users, but it seems the company is set to make constantly noting a user’s location a feature.


Frequent Locations shows users a map of the places they visit most, using blue circles to show information such as the place’s name or address, how many times a user has visited, and how long each trip lasted.

According to the Sydney Morning Herald, it is supposed to help users with useful location information as well as improving the company’s mapping app. But it reportedly phones home to Apple.

Users can turn off the feature if they want.

All you need to do is go to settings, tap privacy, location services, system services and frequent locations. Finally, you have to stand on one leg and recite the first 50 digits of pi into your phone. This will call up a page where you can toggle the option off.

Although it’s possible to turn the feature off, given the extraordinary revelations about US tech companies revealed by Snowden, it may put some users who value their privacy off.