Intel's director of creative innovation,, peddles iPhone accessory

Music producer, founding member of the Black Eyed Peas, and Intel’s director of creative innovation,, is to begin selling iPhone accessories. 

The strangely named foto.sosho is an attachment that promises to significantly increase the quality of the iPhone’s camera, and will be available on the iPhone 4, 4S, and the iPhone 5.

The foto.sosho has different lens types on offer, CNET reports, as well as turning the phone into a 14 megapixel camera.

The iPhone 5 model will be available in 2013 while the others will be in shops this December – for just under £200.

Commenting on an Intel director’s foray into selling smartphone kit, a company spokesperson told TechEye: “We are happy for him and wish him success. As a friend, we like that he is doing innovative things in technology. Strategically, anything that makes an iPhone photo experience better will require a PC with a great processor, which, of course, we think is fantastic”.

Earlier this year, and Intel CEO Paul Otellini shared the stage for the first time. Will.I.Am proclaimed the Ultrabook at the time to be the “new ghetto blaster”.