Ambani’s outfit Reliance Jio is claiming to offer the cheapest 4G LTE data rates in the world when it launches in three days’ time.
Jio’s network is being touted as the largest 4G LTE deployment anywhere in the world, Ambani said, adding that the network is also “future proof” with baked in support for upcoming 5G and 6G network technologies. It covers 18,000 Indian cities and over 200,000 remote areas. The company aims to extend the coverage to 90 percent of India’s population by next year.
“India and Indians cannot afford to be left behind. The era of paying for voice calls is ending,” he added.
Jio is offering the country’s 1.3 billion people free voice calls and data tariffs starting at 1GB of data at Rs 50 (75 cents).
The move will be kick in the nadgers for India’s biggest carriers — Airtel, Vodafone and Idea, which still make most of their revenues from voice calls. Voice calls on Airtel, for instance, still account for nearly two-thirds of its mobile revenues. While Airtel projects its share of data revenues will increase, Jio’s offer to give free voice calls has gotta hurt.