Although Indian mobile content service revenues are currently dominated by the music sector, user generated content will surpass it to generate the highest revenue by 2015, Juniper Research has said.
In its Mobile Indian Sub-Continent report, the analyst company added that other entertainment categories such as Infotainment will also grow significantly and that operator billed data revenues will increase from $4 billion in 2010 to $10 billion in 2015.
The Indian Sub-Continent mobile user base is expected to rise from 814 million in 2010 to nearly 1.3 billion by 2015. India will provide the largest share of cumulative regional revenues over the forecast period, followed by Bangladesh.
These changes will occur as operators seek to offset sharp decreases in voice Average Revenue Per User (ARPU) by focusing on mobile data strategies, creating opportunities in the content and application sector.
Blended ARPU levels are expected to decline steadily across the region, although the sharp fall in voice ARPU will be partially offset by the steady increase from data services
Report author Nitin Smitha said: “With operators following the App store concept and launching their own App stores, the mobile content sector is set for substantial development, meaning the amount of content available to consumers will rapidly multiply; hence increased consumption and revenue.”
She added that growth would be further bolstered as 3G deployment gathers momentum. However she warned that adoption would be significantly constrained by handset costs.