Google is planning to spend a whopping $500 million marketing the new Moto X smartphone in the US and overseas.
Until now, Motorola Mobility and Google were separated by a virtual firewall, as close cooperation might have irked Google’s hardware partners, namely Samsung.
We are still not sure about the Moto X’s specs. It might end up as a mid-range device, while the ultra high-end will be catered to by future Nexus devices.
It will also be Motorola’s first phone with a Made in the USA sticker in years. It will be built by Texans in Fort Worth.
To put Google’s $500 million in perspective, Samsung’s combined marketing budget last year was estimated at $12 billion, but that figure includes a wide range of products, from TVs to Galaxy phones and tablets.
In 2012 Samsung spent $401 million advertising its phones in the US, while Apple spent $333 million peddling the iPhone. Google’s $500 million isn’t out of place, then, but looks like a lot more than the company ever spent on Nexus marketing.
All major US carriers will offer the device, the WSJ reports.