The announcement by the search giant was posted on a blog by Andy Rubin, vice president of Engineering at Google. He said the decision had come about as the company had identified that that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.
“While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters,” he wrote.
As a result the company has made some changes to its retail strategy. Firstly it will give the Nexus One more retail availability: “As we make Nexus One available in more countries we’ll follow the same model we’ve adopted in Europe, where we’re working with partners to offer Nexus One to consumers through existing retail channels. We’ll shift to a similar model globally,” Rubin wrote.
He also said one the company had increased the availability of Nexus One devices in stores, it would stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally.
Rubin said the new decision would also “help get more phones to more people quicker, which is good for the entire Android ecosystem: users, partners and also Google”.