Google drops Nexus brand

Nexus-5X-vs-Nexus-6P-8-w782Search engine outfit Google is dropping its Nexus brand for its two upcoming, HTC-made smartphones.

According to Android Central Google is expected to market the devices under a different name which lean more heavily on the Google name.

Android Police reported earlier this month that Google may strip the Nexus name from the phones and replace it with a Big “G” logo, although we would have thought that would confuse people with the Gartner Group.

Google has spent years fashioning the Nexus as a hardware brand while keeping its own name for software. We do know the two “Big G” devices will come in 5-inch and 5.5-inch screen sizes, which are smaller than the current 5X and 6P.

The report claims Google will load the devices with a special version of Android Nougat, as opposed to the standard “vanilla” version of the operating system that’s shipped on past and current Nexus devices.

Google CEO Sundar Pichai said as much back in June, when he mentioned the company would be more “opinionated” about Nexus design. “You’ll see us hopefully add more features on top of Android on Nexus phones. There’s a lot of software innovation to be had,” he said.