We are predicting that the market will be flooded with computerised wristwatches this Christmas, but they will sit on the shelves.
If you want to buy one, we suggest waiting until the Christmas sales as the Turkey factor of these toys becomes obvious.
Computerised watches are an idea based on rumours that Apple was going to release on as its lastest wow thing. This did not happen, mostly because even Jobs’ Mob thought that the idea did not have legs.
The watches link to your mobile phone and display message alerts and weather updates, oh and the time. However it seems unlikely to us that people will splash out $300 to save them having to take their phone out of their pockets. While wristwatches were common in my generation, they were killed off when kids started carrying mobile phones.
Jonathan Gaw, a research manager at IDC agrees with us. He thinks that manufacturers forgot to ask consumers if they wanted one before making it.
Apple might be able to get away with telling its fanboys what to buy, but other people in the market have to ask nicely.
The concept that smartwatches would ramp up for the holidays was always kind of a stretch, he said.
Last month, Samsung Electronics started selling the $300 Galaxy Gear in the US. It only works with some of its phones and tells you if you have mail and lets you make calls talking to your wrist.
Sony’s SmartWatch 2 is cheaper, at $200 and works with a variety of Android phones but it does not let you make phone calls. You can answer calls using the watch, but you need a Bluetooth wireless headset linked to the phone if you don’t want to hold it to your ear.
Qualcomm plans to start selling its Toq before the holidays. It, too, will work with several Android devices.
So far the only one which seems to be getting much interest is the Pebble, which comes from a startup that raised more than $10 million through the fundraising site Kickstarter. It notifies you of incoming calls, texts and emails.