Apples watch goes into manufacture

The Duke Nukem of wearable computing, the Apple watch, might actually hit the shops in time for Christmas.

Taiwan’s Quanta Computer has leaked that it will start mass production of Apple’s first smartwatch in July.

The watch, dubbed the iWatch, will be Apple’s first foray into a niche product category that many remain skeptical about, especially as to whether it can drive profits amid cooling growth in tech gadgets. Apple will be arriving into the market late.

Quanta’s involvement is surprising, it is not normally involved in this sort of production. Mass production will start in July and the commercial launch will come as early as October.

The smartwatch will have a display that measures 2.5 inches diagonally and is slightly rectangular, one of the sources said. The watch face will protrude slightly from the band, creating an arched shape, and will feature a touch interface and wireless charging capabilities.

For the last two years Apple has been spending the time not making the product hyping its allies in the press. It hopes to ship 50 million units within the first year of the product’s release. It is hard to see how as so far take up of wearable watches has been modest. The Tame Apple Press seems to believe that, like tablet computing, all it will take is for Apple to put a product in the market and people will buy it. They are using the word “game changer” again. Apple’s ability to change anyone’s game lately has not been that good.

It is not clear what the Apple smartwatch will do which will be different from its rivals. Mainstream smartwatches collect data about the user’s heart rate and other health-related metrics, in addition to facilitating tasks like checking e-mail and making phone calls.