Apple is selling fewer than 20,000 watches a day in the US since the initial surge in April, and on some days fewer than 10,000.
Data collected by Slice Intelligence slow that either the iWatch is a dead end or that anyone who wanted one now has one.
Two-thirds of the watches sold so far have been the lower-profit “Sport” version, whose price starts at $349, according to Slice, rather than the costlier and more advanced models that start at $549.
The figures are based on the electronic receipts sent to millions of email addresses following purchases. The company conducts market research on behalf of consumer goods companies, among others, many of them in the Fortune 500.
Apple has refused to comment about the sales. It does not comment on good sales or bad ones so that is not surprising.
However the iWatch was super-hyped and the first that the company has created and launched since the death of Steve Jobs, in 2011.
Some claim that how well the watch fares may be one measure of how well Apple may be able to maintain the standards of excellence in innovation, marketing and production it achieved under Jobs.
Of course if you don’t think that Apple ever showed any innovation then you would say that the watch indicates whether Apple can continue to sell a turd provided it has an Apple logo on it.