According to beancounters at Wirstly, an independent research firm, initial enthusiasm gave way to a sudden realisation that the users had wasted their cash on a device which had no earthly use.
When it came to shelving the Apple Watch, 55 percent of participants who stopped wearing it reported they wore the watch for at least two weeks before giving it up. 28 percent of those who no longer wear the watch said they stopped wearing it within two weeks, while 17 percent said they made the decision within days.
A large percent were too embarrassed to return the device, the majority of Apple Watch deserters keep the device “in a drawer” and pretended they never bought it.
The top reason participants cited for not liking the Apple Watch was a lack of value. The second reason they cited was that the device was “too limited”.
They also complained about slow performance, poor battery life, and it being annoying to check the time on.
“53 per ent of the respondents reported being annoyed that the time is not always displayed and having to ’tilt’ to wake-up Apple Watch to see the time.”
Apparently the more you know about technology, the less likely you are to like the watch. There is a “a significant negative bias” towards the Apple Watch from people working in the tech industry. 74 percent of unsatisfied participants said they had a tech-related job.
Even the John Gruber who writes nice things about Apple toys for a living has let slip that he had stopped wearing his Apple Watch every day.