Today’s launch day for Apple’s latest very, very expensive toy, the iPhone 4, in the UK. Fanboys who want a black iPhone to match their black turtlenecks are in luck, but those after a white iPhone may be out of luck – the Cupertino company is struggling to make them.
It released a brief statement to the Apple-friendly press, saying that the white version of the iPhone 4 is “more challenging to manufacture than expected, and as a result they will not be available until the second half of July”.
We first saw this on the Wall Street Journal’s technology page, but it was strangely removed when we looked again. A cynic could speculate that a story that essentially boils down to “Hurrrrrrrr, colours are hard” would take some weight off its lead technology story yesterday, Walt Mossberg reviewing the iPhone 4 and gushing all the way.
Here’s the official statement from Apple.
Macworld also points out a peculiarity in Apple’s statement: it says the “availability of the more popular iPhone 4 black models is not affected.” More popular, of course, because currently there’s a choice of exactly one model.
We recommend anyone who’s been queing at Regent’s Street this morning to avoid bitter disappointment by simply tippexing around the case of their black iPhones.