And AP claims It has dusted off an an advertising expert who says it is unlikely Apple intentionally lost its unreleased iPhone 5 in a bar as a publicity stunt.
It is the second time this has happened. In the other case Apple threw the book at the magazine which eventually got its paws on the leaked phone.
However, AP claims that stunts like that are not in Apple’s DNA and in any case, they weren’t necessary. Apple just has to fart that there will be a new phone out and fanboy drones will start queuing.
Cnet claims that the unreleased iPhone went missing in late July at the Cava 22 “tequila lounge” in San Francisco’s Mission district.
Apple’s problem is the same that it had last time. It has not yet acknowledged the development of the iPhone 5. It has not confirmed that the gear was stolen and the source of the yarn is an “inside police source” who said that Apple is keen to get its gear back.
The new phone is supposed to have a 4-inch edge-to-edge display, better camera and a faster processor.
The phone may have been sold on Craigslist for $200. It was traced to a bloke who told coppers and Apple investigators that he had no knowledge of the device, despite being at the bar that night.
Apple apparently joined in police in searching the man’s house and could not find it. Apple offered the bloke cash, but he said he really did not know what they were talking about.
Apple is still trying to find a prototype 3G MacBook laptop, which was sold online a few weeks ago.
Apple also goes to great lengths to keep its pre-release products secret. Product teams are split up into specialist groups and Apple seeds false information with staff to weed out those who leak information to the press.
Tame Journalists were allowed to see the iPad in advance, but preview pre-production versions were shown in windowless office and were chained to the desk with a steel cable and a lock. Journalists were fitted with neck collars which would sever their heads if they tried to leave the room while their children and pets were held under armed guard. Well something like that anyway.