Apple in trouble over advertising. Again

Apple is in trouble over its advertising for the second time in a couple of months.

For those who came in late, the only real reason for buying the iPhone 4S was to get your paws on the Siri voice activated search assistant. Other than that there was little point upgrading from the similar iPhone 4.

But it appears that there are those who were not that impressed with Siri when it arrived. Apple is being dragged into a court to explain why its adverts show Siri to be a little better than it really is.

According to BGR, Apple’s TV ads show Siri as a fast-acting feature that intelligently offers help or information in responds to a wide range of and commands.

The company has been sued by New Yorker Frank Fazio, who alleges that Apple’s Siri commercials are misleading and deceptive.

He points out that Apple’s TV advertisements show people using Siri to make appointments, find restaurants, and even learn the guitar chords to classic rock songs or how to tie a tie.

But this functionality is contrary to the actual operating results and performance of Siri, he moaned.

Does Apple listen to its users’ and promise to make Siri work better? Er, no. Apple’s recommendation to Fazio is if you don’t like the perfection we make buy a different phone.

Apple said that he did not make use of Apple’s 30 day return policy and buy a different phone. By the way the iPhone 4S launch was its most successful iPhone launch ever so no one could be that unhappy really.

Apple said that taking a personal grievance about the purported performance of a popular product and turn it into a nationwide class action under California’s consumer protection statutes is not exactly cricket.

The complaint does not come close to meeting the heavy burden necessary to sustain such claims.

While Apple might have a point that customers tend to sue it in a bid to make money, it is glossing over something more important.

This is the second time that Jobs’ Mob has been called to task for misleading advertising. Apple had to change its adverts for the iPad in Australia and Europe when people complained that it was not capable of 4G as Jobs’ Mob claimed.

Apple has always made it clear that Siri is beta software, but that has not stopped it making it the central advertising gimmick for sales of the phone.

It would seem that the world is starting to get a little annoyed at Apple writing cheques for its products that its technology can’t cash.