Apple gets a kicking in Europe

It seems that the heathens in Europe are abandoning the fruity cargo-cult Apple almost as fast as the Anglican church is losing its members.

According to Computerworld, Jobs’ Mob has lost more than a third of its UK iPhone market share since June 2010.

Apparently Apple’s moderate majority have had a gutsful of the Walled Garden of Delights and are converting to Android.

Apple fanboys are insisting that the reason for the conversions is because the world is waiting for the new iPhone 4, which are slightly cheaper.

The figures come from Kantar and are mostly being seen as a sign that Symbian is dying more than anything else. For example in the UK Symbian’s share fell from 32.7 percent to 10.7 percent. However what is strange is that while RIM in most countries in the UK its share rose from 19.4 percent to 22.3 percent.

While it is not news that people have lost interest in Symbian, the dramatic fall in Apple to Android must be worrying Jobs’ Mob.

iOS was down pretty much across the board: its share fell from 30.6 per cent to 18.3 per cent in the UK. Apple apologists say that Jobs’ Mob is not selling less, it is just not flogging as many as Android. However for a product which claims to be superior in every way, this means that there is something wrong.

For a start it says that the number of people who buy Apple gear are finite, while the numbers who buy Android are infinite. It implies that rather than being the king of technology, Apple is pandering to a fixed market who buy what ever they are told. That market of technologically illiterate, wealthy, Coldplay listening fans is large, but not statistically that important.

This might be one of the reasons why other outfits have not been able to duplicate Apple’s success with keyboardless netbooks. No one really wants tablets and their use is just as limited as they were when Microsoft was trying to push them. However, Apple’s large, limited, and stupid market will buy them because Steve and his tame Apple press say they are important.

Smartphones, however are different. True, Jobs did lead the way in making smartphones more accessible, but his software is now eclipsed by much cheaper and freer Android numbers.

What this means is that Apple’s core base is amongst the puritan, fundamentalist Americans who tend to like their religion dictated to them by loud spitting preachers. In Europe,  people are a bit more culturally sophisticated, they will look at things a little more pragmatically. Apple style Fundamentalism does not sit very well in Europe.

A mate of mine got into hot water in the London Apple store after he was outraged when, after helping someone fix a computer, two members of staff high-fived each other.

He told them that they should not do that because they were “f****** British”. This sort of attitude, which is why British people crindged when the BBC made a documentary on the Apple religion, which basically explains why Android is starting to gain ground. After all what British person wants to be identified with those creeps, unless they are Americans who are the source of it all?