Apple was told to apologise to Samsung in an advertisement after it lost a court case in which it had claimed Samsung had pinched its ideas. Apple’s apology failed to mention the word sorry and contained some misleading information about the court case situation against Samsung.
Needless to say, a UK Appeals court was not happy with this and told Apple to print a proper apology and stop mucking around.
Apple’s answer to that was something that the military calls dumb insolence.
This means that casual visitors to the Apple UK homepage, who are unlikely to scroll down the page, won’t see the apology.
Apple has only said sorry on its UK homepage. The US page is sized and spaced as normal.
Apple insisted that its programming geniuses would take weeks to build the code for a proper apology. The appeals court gave them 48 hours.
Our guess is that Apple thinks that if the court gets cross about the apology being formatted off the screen, it will just say that it warned the court that it did not have the time to fix it.
It appears that the only way Apple will come to understand that there is a law outside its reality distortion field is if the judges jail Apple executives for contempt until they stop taking the Nintendo.