Google is smart in its Android push. It wants it everywhere, so it can grow its ecosystem and integrate all of its other bits and pieces – handing it control of, eventually, the screens in your home and mobile. According to the marketing, it is an open method with clear differences to Apple’s control freakery. By luring developers and manufacturers with the promise of a great alternative to Apple it makes sure its software is widespread.
So, of course it is beating Apple in terms of market share. Android is not a phone manufacturer with a secretive product cycle. Apple is. Android is an operating system Google really wants adopted by every phone manufacturer that isn’t Apple.
Taking over market share is inevitable. Some corners of the press – including Nick Farrell over here if we’d let him – will suggest it’s a sure-fire sign that people are sick of Apple’s cultish modus operandi. But they’re not. Most people faithful to the bizarre church already own an iPhone 4.
When the sequel tips up, early adopters and the biggest of the fanboys will queue up around blocks and camp out to get one. Provided Fruityco keeps getting it right, it’ll be back at the top of the charts and, a couple of years down the line, we’ll hear the same old story again.
It’s entirely likely that Android is going to remain king of the castle in terms of handsets shipped, but, then, it always was.
The interesting point here is, the more abundant Android becomes, the more Steve Ballmer can grease his own wheels from some thrown chair in Redmond.