The company has decided to look at HTML5 instead. It’s exactly the shift in the landscape that Apple wanted when it decided to lock out Flash from its iDevices. Flash, according to Steve Jobs, was an inferior technology that he didn’t want enabled on Apple gear – it drained the battery, he said, and was full of security holes. Jobs urged Adobe to focus on HTML5.
ZDNet got the scoop. In a statement revealed to the magazine, Adobe said it will contine to support Flash on Android devices and Blackberry’s Playbook, specifically for critical bug fixes and security updates. Good news for RIM then, as its marketing division sought to flog Flash as the Playbook’s unique selling point.
Although it looks like Adobe is giving up the ghost, the Guardian’s Charles Arthur points to a blog by product manager at Adobe John Nack. He said: “Adobe saying that Flash on mobile isn’t the best path forward [isn’t the same as] Adobe conceding that Flash on mobile (or elsewhere is bad technology. Its quality is irrelevant if it’s not allowed to run, and if it’s not allowed to run, then Adobe will have to find different ways to meet customers’ needs.”
The post seems to have vanished.
At the same time, Adobe plans to slash staff to the tune of 750. Most of the cuts will be in North America and Europe.
It’s a surprise move from the multi-billion dollar company. At first glance it looks like Adobe is betting on iOS as the future of mobile browsing – but the figures show Android is profligate and, at least in terms of units shipped, will be the overall winner.