4G data traffic to dominate the market

base stationAdoption of 4G data services is eclipsing  revenues from mobile voice revenues, which are in decline.

And it won’t be long before the difference between 4G and 3G widens to such an extent that by 2020 the newer standard dominates the market.

A report from ABI Research said that in 2020, 4G data traffic will hit 224.7 exabytes and represent 79 percent of total data consumption.

Realising the revenue opportunities for data, mobile operator are “sparing no effort” to cover customers to 4G networks, said Marina Lu, a research analyst at ABI.

She said they’re doing that by offering attractive tariff plans and quick update services.

“In addition, the richer content services including HD video, lossless music and high speed games are in great demand, boosting data service revenues,” she said.

Last year, China Mobile made the best gross profit, followed by Verizon and AT&T.

Lu said that in its first year of commercialisation of LTE/4G, China Mobile moved from being voice centric to being more data centric.

Verizon moved to plans which encouraged people to shift to data enabled services as part of their package.