Website launches to help UK vote for parties, not leaders

A new website called VoteForPolicies, which encourages visitors to select UK political party policies they like instead of the character of the leader, has launched – revealing so far that internet users identify most with the Green Party.

Visitors take a moderately lengthed multiple choice survey based on 4 or more issues that interest them: crime, democracy, economy, education, environment, europe, health/NHS, immigration and welfare. The answers that visitors can pick from offer four brief bullet points from six prominent parties: Conservative, Labour, Lib Dem, The Green Party, UKIP and the BNP. Only close political followers would immediately recognise which options belong to which party, except maybe with the example of the BNP (red flags: “paedophiles,” “corporal punishment”) inviting visitors to pick the policies they most closely identify with.

At the moment, the Green Party has a 34% lead, followed by the Lib Dems with 19%, Labour with 18%, the Conservatives with 14%, UKIP with 10% and the BNP with 7%. Of course, traffic plays a vital role in how accurate the given figures are. So far the website has mainly had direct hits (40%), 20% from Facebook, 20% from Twitter and the rest from search.

Matt Chocqueel-Mangan of Voteforpolicies tells TechEye that the results are interesting, but of course that this “depends on the source and demographic. We haven’t started marketing, except for posting it on Twitter and Facebook, so what you’re seeing currently is based on the online community that has picked up on it.”

In the first 18 hours of going live, the site had 1,500 visits. It’s a fantastic way for those perhaps enamoured by party propaganda and parliament slanging matches to see whose policies they relate to.

We hate the word ‘innovative’ here at TechEye, but this is certainly an interesting way to look at party politics and involve the common man without having to commit to reading through manifestos and heavy research. Of course, results should not wholly affect the way you vote, but it may surprise you.